4- and 8-week courses to help you raise more money
Raise more money for your organization through compelling fundraising and donor engagement communications. Focusing on what you can do yourself.
THE ESSENTIALS OF FUNDRAISING COMMUNICATIONS IN 4 WEEKS
Providing an overview of the main elements to include, and pitfalls to consider, in crafting your fundraising communications. Covering general principles as well as specific samples, we’ll answer questions you have about real-world issues on your mind.
Each week will include take-away exercises to enhance your exploration of your own organization’s current fundraising communications pieces, followed by group discussion to elicit insight from others.
WEEK 1. Creating meaningful fundraising communications material
WEEK 2. Nuts & Bolts: Key elements to include in all your messaging
WEEK 3. Why stories are important and how to best use them
WEEK 4. Don’t forget the ask! How to gracefully include your fundraising purpose
8 WEEKS TO DEEPLY UNDERSTAND AND IMPROVE YOUR DONOR COMMUNICATIONS
This course is your chance to dedicate some time to analyze and reflect on your fundraising communications material. You’ll review your existing pieces, consider the current style, voice, and level of success.
From these investigations, we’ll discuss how they fit with your mission, vision and values; how your core story is transmitted; and how they reflect your donor’s experience. Then we’ll get tactical – looking at your current gaps and opportunities and developing an action plan.
WEEK 1. Analyze your current messaging
WEEK 2. Your inner 3-year-old: Why? Why? And more Why?
WEEK 3. Gather input from stakeholders: What do they read? Why do they care? When do they give?
WEEK 4. Mission/Vision/Values/Impact: How do you speak about them?
WEEK 5. Identify your core story
WEEK 6. Re-imagine the complete experience from a donor’s perspective
WEEK 7. Identify engagement gaps and plan engagement opportunities
WEEK 8. Next steps: Your action plan
Refocus Communications & Fundraising course format is one hour online weekly group sessions.
You will also receive the option of a 1-on-1 session to discuss your unique challenges.
We keep group sizes small to ensure you get individual attention and are able to get the most out of your experience.